Unfortunately, we no longer offer this product. 

Please see our Telemarketing category for alternatives.

For alternatives to this and other discontinued assessment products click here.

The TMAI provides a standardized measure of potential for success in telephone sales and service positions and match job candidates to telemarketing requirements such as sales, confidence, confidence, stress tolerance and reasoning.  Before you invest the time and money to train a new employee, test your applicants for things like:

• Sales interest & Skills
• Sales Responsibility
• Confidence/Influence
• Interpersonal Orientation
• Stress Tolerance
• Job Stability
• Verbal Reasoning

This test provides the answers you need to make informed hiring and promotion decisions.

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Not the perfect fit?  No problem.  We have many similar tests to choose from.  See alternatives in the Telemarketing category section of our site.

The TMAI (Telemarketing Applicant Inventory) assessment system provides a standardized measure of potential for success in telephone sales and service positions. This assessment helps you:

• Match job candidates to telemarketing requirements
• Incorporate your existing job simulation exercises
• Evaluate an applicant’s need for training
• Identify values that contribute to job stability

This assessment system provides vital information that can help you select top performers who will enjoy their work and remain on the job long enough to make a real impact.

The TMAI Assessment Helps You Measure:

Sales Interest and Skills – Vocational interest in sales based on various types of sales skills and experience.

Sales Responsibility – The extent to which applicants feel responsible for and in control of their sales performance and advancement potential.

Productivity – Dependability and work habits as shown by capacity to plan, organize, and complete projects on time.

Confidence and Influence – Attitudes indicative of self-confident people, including degree to which applicants are confident of their selling skills and leadership abilities.

Interpersonal Orientation – Investment in social interaction and desire to be with other people.

Stress Tolerance – Ability to handle emotionally charged situations and to resist burnout in demanding work environments.

Job Stability – Preference for long-term rewards over short-term payoffs, specifically concerning employee commitment to an employer.

Job Simulation Rating – Supervisory rating based on verbal communication qualities of an applicant during a role-playing exercise.

Communicator Competence – Desire and ability to communicate effectively, including indicators of problems and/or apprehensions about speaking.

Applied Verbal Reasoning – Verbal reasoning ability in the context of a work environment.

Validity/Candidness – The extent to which an individual responded to the inventory in a socially desirable manner. Low scores suggest a tendency to exaggerate positive qualities and minimize negative traits.

Validity/Accuracy – The degree to which an applicant understood and carefully completed the inventory.

Comprehensive Reports for Smart Decisions

The TMAI report includes individual scale scores and Significant Behavioral Indicators – a narrative evaluation of an individual’s strengths and weaknesses.

In addition, you’ll receive interview questions corresponding to a person’s specific inventory responses. Use this valuable information during interviews or training to explore responses that might be unclear or reflect potentially poor telemarketing attitudes.

This assessment was originally a part of the Science Research Associates (SRA), assessment lineup, a subsidy of IBM. The ownership then changed as follows over the years and became London House, then Reid London House, then Pearson Reid London House, then Vangent, then General Dynamics IT, and finally Fifth Theory.

This, and other related assessments, went off market around 2018 and is no longer being published or available for purchase.