AMA DISC Survey®

Use the AMA DISC Survey® to accurately predict the on-the-job behaviours of your applicants by measuring the positive and counter-productive aspects of their personality style.

Use personal behavioral styles to enhance both task and interpersonal effectiveness

The AMA DISC was developed for the American Management Association (AMA) and designed to meet the American Psychological Association’s standards for psychometric properties.

The AMA DISC Survey is equally suitable for managers, work group or team members, and individual contributors.

What It’s Best Used For

• Balanced Development Planning: A unique feature of this survey is its ability to break down both the productive and counterproductive aspects of each behavioral style. This allows trainers to help employees identify exactly what strengths to build on and what liabilities to work on.
• Multi-Tier Corporate Training: It is equally suitable for managers, intact work groups, or individual contributors seeking to enhance interpersonal relations and group effectiveness.
• Targeted Workplace Programs: The tool provides an ideal framework for training initiatives centered around conflict management, time management, organizational change, and team building.
• Data-Driven Promotion Decisions: Employers can utilize immediate visual bar charts and online reports to ensure future promotion actions are backed by verified, normed data profiles.

Applications

The personal styles measured by the survey are relevant to programs focusing on:

• personal development
• time management
• conflict management
• organizational change
• problem solving and decision making
• interpersonal relations
• team building

Unique Characteristics of The AMA DISC Survey

The AMA DISC Survey enables you to:

• specifically assess on-the-job behaviours (not general personality preferences).
• plan more effective programs using feedback on both productive and counterproductive traits—so you know what to build on and what to work on.
• get immediate results, including charts, graphs, and summaries.
• be confident that results are accurate: The AMA DISC Survey meets American Psychological Association and American Educational Research Association standards for reliability and validity

The AMA DISC Survey is a personal styles survey that focuses on the ways in which people approach their work and relate to others within their organizations. Developed by Dr. Robert A. Cooke, the survey is based on William Marston’s D.I.S.C. framework and measures four basic styles of behavior:

• Directing, which characterizes people who are oriented toward changing their environments;
• Influencing, which describes people who are oriented toward persuading other people;
• Supportive, which characterizes people who are oriented toward accepting other people; and
• Contemplative, which describes people who are oriented toward accepting their environments.

Marston’s model has been used for more than 40 years as a feedback process for individuals to understand their personal styles and the strengths and weaknesses within each style. Each of the styles measured by the survey has its strong points as well as possible weaknesses. Thus, none of the styles are inherently better or worse than the others. More importantly, all of the styles can contribute to (or potentially detract from) the effective functioning of groups and organizations.   Scores are normed against 2105 individuals.

The AMA DISC Survey is unique in that it not only measures the strength of each style, but also separates out the productive and counterproductive aspects of each style. This allows for considerably more analysis, particularly in terms of development planning.

Participants are asked to indicate the extent to which 80 statements are descriptive of how they behave when they are on the job. They then plot their results on a barchart that quickly enables them to see which of the DISC styles are most descriptive of them. More detailed scoring options that enable participants to examine their combination of DISC styles and the positive and negative aspects of their styles are provided in the Debriefing Guide that accompanies the survey.

The AMA DISC Survey takes as little as 60 minutes to administer, score, and debrief.  The Debriefing Guide that accompanies the survey can be used to facilitate more extensive discussion, interpretation, and application of the survey results.

The AMA DiSC Survey® is a registered trademark of Human Synergistics, Inc., Plymouth, MI, U.S.A.