Use the Marketing assessment to measure conceptual knowledge of marketing principles, market research, consumer behavior, brand management, sales management, channel management and advertisement management.  Before you invest the time and money to train a new employee, test your applicants for skills like:

• Market Research
• Analyzing Customer Behaviour
• Pricing Decisions
• Brand Concept & Positioning

This test provides the answers you need to make informed decisions.

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The Marketing assessment is a multi-choice test that measures the conceptual knowledge of marketing principles, market research, consumer behavior, brand management, sales management, channel management and advertisement management.

Job Family/Title – Business
Languages Available – English (US)
Average Testing Time – (minutes) 9 minutes
Time Allowed (minutes): 15
Maximum Number of Questions: 16
Number of Sittings: One
Designed for Unproctored Environment: Yes
Question Format: Multiple Choice
Category: Business Skills

Job Level: Marketing Manager, Market Research Analyst and Marketing Specialist, Marketing Coordinator, Advertising and Promotions Manager
O*NET Competency: Sales and Marketing/ Customer and Personal Service

Measures knowledge of the following areas:

• The STP process
• Marketing strategies and plans
• Marketing research
• Analyzing consumer behavior
• Product strategy and product line decisions
• Pricing decisions
• Promotion tools
• Product life cycle
• Distribution
• Brand concept and positioning
• Advertising

Scores Reported:

• Overall Score
• Basic Marketing Concepts
• Marketing Mi
• Advertising and Brand Management