Entrepreneur Potential Test

The Entrepreneur Potential Test is an online self-assessment designed to evaluate whether an individual possesses the personality traits, mindset, and risk tolerance necessary to succeed at starting a company. Taking approximately 20 to 30 minutes to complete, this dual-language, 88-question untimed inventory scores users across 12 distinct dimensions predictive of business ownership performance. It generates an immediate, downloadable report that interprets individual scores into a clear list of operational strengths and developmental concerns, ultimately calculating a personalized score for both “Predicted Satisfaction” and “Predicted Success” as a business owner.

About this Test

Want to run your own business?  Take the Entrepreneur Potential Test and see if you have the chops!   It will tell you if you’d be successful at starting your own company and happy with this type of career path.

Purpose

Have you ever thought about starting your own business? Do you have the personality to be a success in starting from scratch including: coming up with your business concept, putting together a plan, seeking out mentors and investors, doing your own marketing and sales, tolerating the unknown, especially with your own income, and the determination to bring it all together to build a success enterprise?  The Entrepreneur Potential Test will give you some insights on whether you could be a success at starting your own company and whether you would be happy with this type career path.

What It’s Best Used For

  • Personal Career Exploration: Helping individuals objectively determine if they have the psychological “chops” and determination to transition away from a comfortable corporate job to launch a startup or buy a franchise.
  • Evaluating Risk and Uncertainty Tolerance: Gauging how comfortably a person handles income instability and navigating the vast unknowns of building an enterprise from scratch.
  • Assessing Business Launch Capabilities: Measuring an individual’s natural aptitude for developing an initial business concept, structuring plans, and driving marketing or sales metrics independently.
  • Financial Risk Mitigation: Serving as a crucial checkpoint to make potential founders “think twice” before taking out large business loans or risking personal asset security on an incompatible path.
  • Vocational Guidance & Business Schools: Equipping career counselors, academic institutions, or incubator managers with data to guide students and prospective founders toward tailored mentoring.

About the Test

This test is based on an 88 question untimed general personality inventory. This test will probably take most people 20-30 minutes to complete although it will vary from person to person because it is untimed.

What the Report Gives You

Graphical display of scores on 12 dimensions that have been shown to be predictive of success as an entrepreneur. To help you understand what the scores mean for you, the report interprets those scores with a list of strengths and developmental concerns for how well you will function in an entrepreneurial role. Last, it gives you summary scores for both “Predicted Satisfaction” and “Predicted Success” as an entrepreneur.

Testing Process

Internet-based testing allows you to complete it when it is convenient to you. When you finish, a report can be downloaded immediately

Validity Information

Research on the traits measured in the Entrepreneur Potential Test was conducted on several hundred entrepreneurs who agreed to share their personal experiences of being in an entrepreneur role as well as indices of business performance. It is clear that these personality dimensions have a huge impact on both personal satisfaction in this type work role and the degree to which they were successful in their business ventures.

So, if you score in the top third on this test, you can be assured of having a high potential for success in starting your own business or buying a franchise. For example, take a look at the bottom row in the table – people who score in the top third were, by and large, very happy in their new work roles, and they had nice sales and profits to show for it. That should give you added confidence to get started!

But, if you score in the lower third, you have a much lower potential for success. The “Lowest third” line on the table below shows that not even half of these people were happy being an entrepreneur and almost none were satisfied with their income. These predictions should give you pause about quitting a comfortable job to launch out on your own. A score like this should cause you to think twice before taking out a big loan that might put your family’s lifestyle at risk if your business plan fails to pan out.

Entrepreneur Potential Test chart

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