About Creative Organizational Design
Creative Organizational Design was established in 1979 to provide customized training services. As part of these services, we offered psychological and other kinds of skill and aptitude assessment tools. Soon our clients began asking us to provide other types of employee testing tools. Our expertise enabled us to help our clients select the most appropriate tools for their requirements. Our business model changed and, over the past 40 years, we have become Canada’s largest independent supplier of pre-screening assessment tools and solutions for assessing current employees’ readiness for promotion and for developing leaders and teams.
Over the years, our Principals have written many articles on employee testing and surveys, which have been published in professional journals. These are posted on our website for our customers to enjoy and may be re-printed with permission.
We provide services for all sorts of clients ranging from small businesses to national and international chains and organizations. We would be pleased to help you find the answers you seek, and to select and retain the very best employees. We are unusually responsive to our customers’ needs. How can we help you?
Meet Our Team

David Towler
President
COD’s President, David Towler, holds undergraduate degrees from Trent University and the University of Alberta, and a Master’s degree from Norwich College of the University of Vermont.
David has taught at the intermediate school level, provided corporate classroom instruction and taught Labour Market Language Training courses for adult immigrants under contract for the Federal Government.
His background includes roles as Human Resource Manager for a large western jewellery store chain and Manager of Customer Service for Canada’s largest aerosol manufacturer.
He has been published in and interviewed by a number of national dailies and publishes frequently in HR.com.
David’s experience in people management, corporate management, education, instruction and psychology provide him with a well-rounded set of skills, which have all been brought to bear in managing Creative Organizational Design. His years at the helm have provided him with a uniquely in-depth knowledge of skills and aptitude assessments, product availability and expertise in their application.

Dr. John Towler
Senior President, Retired
COD’s Senior Partner, Dr. John Towler, holds undergraduate degrees from the University of Toronto and York University and a Master’s and Ph.D. degree from the University of Alberta.
He is a faculty member at the American College of PreHospital Medicine (USA), Breyer State University (USA), and Renison College and the University of Waterloo, where he served as Principal and Chief Executive Officer.
Dr. Towler has taught at the universities of Alberta, Waterloo, South Florida and Purdue and has been a visiting professor at the University of Lancaster, Memorial University, The University College of Wales, Aberystwyth, The University of Liverpool, and Reading University. He has taught at every level from elementary school to graduate school.
He has published more than 150 professional articles, 8 textbooks, hundreds of popular articles, and has conducted research for Labour Canada, The Humanities and Social Science Research Council of Canada, the US Office of Education, and the US Department of Health, Education and Welfare.
Dr. Towler’s articles have appeared in: Athletic Business, Biz-Zone, Business Advisor Magazine, Canada One, Canadian HR Reporter, Exchange Magazine, Kansas City Small Business Monthly, Kennebec Business Monthly, North American Die Casting Association, Sandybay (US), Small Business Canada Magazine, Victoria Business Magazine, www.digitalsouth.com, www.HR.com, www.workz.com.
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Our HR Articles
Canadian Companies Challenged by Shrinking Labour Pool
The falling birth rate and the impending retirement of the baby boomer generation present a challenge to Canadian companies. According to a recent survey from Deloitte, "Canadian organizations are less prepared to address labour force issues than their global...
Customer Service Will Make or Break Ecommerce Sites
The importance of good customer service in today’s businesses
For a Personal Touch, Some Sites Add Real People
Treating customers like human beings by using…human beings!
How to Ruin Your Web Business in Five Easy Steps
5 mistakes to avoid when in business.
If Cash Is King, Rewards Are Queen
If cash is king, rewards are queen - and everyone knows who rules the castle. Companies looking to drive long-term performance through incentives will find a much higher return on investment us¬ing rewards than with cash. This is not to discount the im¬portance of...
Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent
Preparing For the Coming Shortage of Skills and Talent