About Creative Organizational Design
Creative Organizational Design was established in 1979 to provide customized training services. As a part of these services, we offered psychological and other kinds of skill and aptitude assessment tools as well. Soon our clients began asking us to provide other types of employee testing tools. Our expertise enabled us to help our clients select the most appropriate tools for their requirements.
Our business model changed and, almost 50 years later, we have become Canada’s largest independent supplier of pre-screening assessment tools and solutions. We now offer over 5000 titles designed for pre-screening job applicants, assessing the readiness of current employees for promotion, and for developing leaders and teams. We are your one-stop shop for assessments that will support your current HR functions and organizational success.
Over the years, our Principals have written many HR-related articles on employee testing, which have been published in many professional journals. These are posted on our website for our customers to enjoy and may be re-printed with permission.
We provide services for all sorts of clients ranging from small businesses to national and international chains and organizations. We’re eager to help you find the solutions that you need to help you to select and retain the very best employees. Please contact us by phone or email for friendly, knowledgable assistance.
The Creative Organizational Design Team

David Towler
President
COD’s President, David Towler, holds undergraduate degrees from Trent University and the University of Alberta, and a Master’s degree from Norwich College of the University of Vermont.
David has taught at the intermediate school level, provided corporate classroom instruction and taught Labour Market Language Training courses for adult immigrants under contract for the Federal Government.
His background includes roles as Human Resource Manager for a large western jewellery store chain and Manager of Customer Service for Canada’s largest aerosol manufacturer.
He has been published in and interviewed by a number of national dailies and publishes frequently in HR.com, LinkedIn, and this website too.
David’s experience in people management, corporate management, education, instruction and psychology provide him with a well-rounded set of skills, which have all been brought to bear in managing Creative Organizational Design. His years at the helm have provided him with a uniquely in-depth knowledge of skills and aptitude assessments, product availability and expertise in their application.

Dr. John Towler
Founder
He is a faculty member at the American College of PreHospital Medicine (USA), Breyer State University (USA), and Renison College and the University of Waterloo, where he served as Principal and Chief Executive Officer.
Dr. Towler has taught at the universities of Alberta, Waterloo, South Florida and Purdue and has been a visiting professor at the University of Lancaster, Memorial University, The University College of Wales, Aberystwyth, The University of Liverpool, and Reading University. He has taught at every level from elementary school to graduate school.
He has published more than 150 professional articles, 8 textbooks, hundreds of popular articles, and has conducted research for Labour Canada, The Humanities and Social Science Research Council of Canada, the US Office of Education, and the US Department of Health, Education and Welfare.
Dr. Towler’s articles have appeared in: Athletic Business, Biz-Zone, Business Advisor Magazine, Canada One, Canadian HR Reporter, Exchange Magazine, Kansas City Small Business Monthly, Kennebec Business Monthly, North American Die Casting Association, Sandybay (US), Small Business Canada Magazine, Victoria Business Magazine, www.digitalsouth.com, www.HR.com, www.workz.com.
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Our Latest Articles
Improving Quality of Hire and Retention Rates In A Volatile Economy
The shortage of Canadian talent is at a record high, and the risk of making a bad hire has increased along with it. On average, employers take 10 weeks to terminate a bad hire and an additional 6 weeks to restaff the position.
NEW – Therapy Assessments
We’re pleased to announce the recent addition of 17 assessments designed to help counsellors, therapists and other professionals investigate and diagnose a variety of mental health disorders and personality traits amongst their clientele.
NEW! Team Dynamics Reporting Is Now A Part of The Work Personality Index®
We're pleased to announce that the very popular and flexible Work Personality Index® has a new Team Dynamics component. Team members and managers can visualize how their style compares to the group at large and learn about strengths and challenges. Every manager can...
Not Using Assessments Is Your Biggest Mistake
Given the fact that there are thousands of reliable, accurate, validated, and legal assessment options available to employers, it’s more than just surprising that so many articles written to help employers improve their candidate screening processes don’t even mention tests. Practically all of the ’best practices’ and tips listed in the articles are valid and helpful (see Endnotes). Where they’ve missed the boat is by overlooking the incredible benefit offered by pre-employment screening tools.
New Test Announcement – Work Styles Predictor
COD is pleased to announce the addition of the Work Styles Predictor. This custom-designed assessment will help organizations pre-screen applicants for entry-level and supervisory roles. The test is customized, with your direct input, and specialized for your...
When The Testing Experts Aren’t “Expert” (or Don’t Believe Everything That You Read Online)
Despite the assertions of some (so-called) experts online, pre-screening and personality tests are not subjective, ambiguous, discriminatory, biased or detrimental to hiring. They’re a tool, like any other, and can be misapplied or used incorrectly. That, however, is not a failing of the test but rather of the user.