Marketing Strategy
Use the Marketing Strategy solution to screen experienced marketing professional candidates for strategic marketing skills.
About this Test
Use the Marketing Strategy solution to screen experienced marketing professional candidates for strategic marketing skills. Before you invest the time and money to train a new employee, test your applicants for skills like:
- Assessing Opportunities
- Segmentation
- Satisfying Customers
- Cost of Entry
This test provides the answers you need to make informed decisions.
Want more information about this test? Get it now. Please REQUEST MORE INFO and we’ll reply promptly.
Not the perfect fit? No problem. We have many similar tests to choose from. See alternatives in the SALES SKILLS category section of our site.
The Marketing Strategy test is designed for experienced marketing professionals, this test covers the following topics: Planning, Assessing Opportunities, Segmentation, Satisfying Customers, Cost of Entry, and Integration.
Job Family/Title – Sales and Marketing Professionals/Product Managers
Languages Available – English (US)
Average Testing Time – (minutes) 26 minutes
Time Allowed (minutes): 90
Maximum Number of Questions: 30
Number of Sittings: One
Designed for Unproctored Environment: Yes
Question Format: Multiple Choice – Adaptive Product
Category: Business Skills
Marketing Strategy Test Topics
Assessing Opportunities
- Competition
- Market Growth
- Market Maturation
- Market Size
Entry Cost
- Accessibility
- Learning Curve
- Long-term Financials
- Mid-term Financials
- Promotion
- Short-term Financials
Importance
- Business Function
- Changing Markets
- Chief Executive
- World Economy
- Integration
- Implementation
- Market Understanding
- Strategic Response
Market-Led Characteristics
- Formal Market-Scanning System
- Identify Market Drivers
- S.T.E.P. Analysis
Planning
- Culture
- Interactive Feedback System
- Management Structure
Satisfying Customers
- Bought When
- Buyers
- Buying Decisions
- What Is Bought
Segmentation
- Niching
- Targeting
Additional information
| Appropriate For | |
|---|---|
| Administration Time | |
| Format | |
| Scoring Options | |
| Language | |
| Legal in Canada? |
Use the Marketing Strategy solution to screen experienced marketing professional candidates for strategic marketing skills.
Not sure which test fits your needs?
We can help you to make the right choice.