Marketing Strategy

Use the Marketing Strategy solution to screen experienced marketing professional candidates for strategic marketing skills.

About this Test

Use the Marketing Strategy solution to screen experienced marketing professional candidates for strategic marketing skills.  Before you invest the time and money to train a new employee, test your applicants for skills like:

  • Assessing Opportunities
  • Segmentation
  • Satisfying Customers
  • Cost of Entry

This test provides the answers you need to make informed decisions.

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The Marketing Strategy test is designed for experienced marketing professionals, this test covers the following topics: Planning, Assessing Opportunities, Segmentation, Satisfying Customers, Cost of Entry, and Integration.

Job Family/Title – Sales and Marketing Professionals/Product Managers
Languages Available – English (US)
Average Testing Time – (minutes) 26 minutes
Time Allowed (minutes): 90
Maximum Number of Questions: 30
Number of Sittings: One
Designed for Unproctored Environment: Yes
Question Format: Multiple Choice – Adaptive Product
Category: Business Skills

Marketing Strategy Test Topics

Assessing Opportunities

  • Competition
  • Market Growth
  • Market Maturation
  • Market Size

Entry Cost

  • Accessibility
  • Learning Curve
  • Long-term Financials
  • Mid-term Financials
  • Promotion
  • Short-term Financials

Importance

  • Business Function
  • Changing Markets
  • Chief Executive
  • World Economy
  • Integration
  • Implementation
  • Market Understanding
  • Strategic Response

    Market-Led Characteristics

  • Formal Market-Scanning System
  • Identify Market Drivers
  • S.T.E.P. Analysis

Planning

  • Culture
  • Interactive Feedback System
  • Management Structure

Satisfying Customers

  • Bought When
  • Buyers
  • Buying Decisions
  • What Is Bought

Segmentation

  • Niching
  • Targeting

Additional information

Appropriate For

Administration Time

Format

Scoring Options

Language

SKU: 676 Category:

Use the Marketing Strategy solution to screen experienced marketing professional candidates for strategic marketing skills.

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