Marketing Strategy

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Appropriate For New Applicants
Existing Employees
Comprehensiveness Intermediate
Administration Time - 30 min
Format mouse icon
Scoring Options Internet icon
Language English
Legal in Canada? Canada Flag icon.

The Marketing Strategy test m Designed for experienced marketing professionals, this test covers the following topics: Planning, Assessing Opportunities, Segmentation, Satisfying Customers, Cost of Entry, and Integration.

Job Family/Title – Sales and Marketing Professionals/Product Managers
Languages Available - English (US)
Average Testing Time - (minutes) 26 minutes
Time Allowed (minutes): 90
Maximum Number of Questions: 30
Number of Sittings: One
Designed for Unproctored Environment: Yes
Question Format: Multiple Choice - Adaptive Product
Category: Business Skills

Test Topics

Assessing Opportunities
• Competition
• Market Growth
• Market Maturation
• Market Size

Entry Cost
• Accessibility
• Learning Curve
• Long-term Financials
• Mid-term Financials
• Promotion
• Short-term Financials

Importance
• Business Function
• Changing Markets
• Chief Executive
• World Economy

Integration
• Implementation
• Market Understanding
• Strategic Response

Market-Led Characteristics
• Formal Market-Scanning System
• Identify Market Drivers
• S.T.E.P. Analysis

Planning
• Culture
• Interactive Feedback System
• Management Structure

Satisfying Customers
• Bought When
• Buyers
• Buying Decisions
• What Is Bought

Segmentation
• Niching
• Targeting

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