Marketing Concepts

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Appropriate For New Applicants
Existing Employees
Comprehensiveness Intermediate
Administration Time - 30 min
Format mouse icon
Scoring Options Internet icon
Language English
Legal in Canada? Canada Flag icon.

The Marketing Concepts test measures the candidate's knowledge of the core areas of marketing. Designed for all professionals, this test covers the following topics: Advertising & Sales Promotion, Buying Behavior, Demographic Decision-Making, Distribution & Channel Selection, Information Analysis, Internal & External Company Evaluation, Market Analysis , Marketing Control Systems, Marketing Plans, New Product/Service Development, Pricing, and Selling Issues.

Job Family/Title – Sales and Marketing Professionals/Product Managers
Languages Available - English (US)
Average Testing Time - (minutes) 28 minutes
Time Allowed (minutes): 90
Maximum Number of Questions: 30
Number of Sittings: One
Designed for Unproctored Environment: Yes
Question Format: Multiple Choice - Adaptive Product
Category: Business Skills

Test Topics

Advertising & Sales Promotion
• Advertising on the Web
• Broadcast Advertising
• Choosing a Medium
• Choosing a Message
• Managing the Sales Promotion Process
• Print Media
• Promotional Objectives
• Promotional Planning/Media Plan
• Public Relations
• Strategy Decisions
• Trade Shows
• Using Ad Agencies

Buying Behavior
• B2B Decision-Making
• B2C Behavior
• Buyer-Seller Relationships
• Decision Influences
• Purchasing Process/Motivation

Demographic Decision-Making
• Buyer Problem-Solving Processes
• Psychological Influences
• Social Influences

Distribution & Channel Selection
• Distribution Systems/Strategies
• Marketing Channels
• Place/Location Decisions
• Retailing, Wholesaling & Marketing Logistics

Information Analysis
• Budgeting for Decision-Making
• Data Analysis
• Market Research Techniques
• Problem Definitions

Internal & External Company Evaluation
• Competitive Environment
• Cultural/Social Environment
• Economic Environment
• Evaluating Company Resources
• Political Environment

Market Analysis
• Global Market Offerings
• Market Segmentation
• Positioning/Differentiating
• Target Market Strategies
• Understanding Markets

Marketing Control Systems
• Cost Analysis
• Feedback Processes
• Managing the Total Marketing Effort
• Performance Analysis
• Sales Analysis

Marketing Plans
• Analysis
• Forecasting
• Plan Development
• Use of 4 P's

Marketing Roles
• Linking with Other Functions
• Marketing as a Business Function
• Profitability

New Product/Service Development
• Branding
• Designing Services
• New Product Planning & Development
• Packaging
• Product Classes
• Product Life Cycle
• Types of Products

Pricing
• Discounting
• Pricing Objectives
• Pricing Policy
• Quantitative Analysis

Selling Issues
• Managing a Sales Force
• Sales Roles
• Selling Relationships
• Selling Services
• The Sales Process

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